The actions of Tamworth, who play in the National League (5th division of the English championship), provoked a negative reaction after the club revealed ticket prices for the upcoming FA Cup match with Tottenham.
They are significantly higher than the usual figures. The most expensive seat for an adult in the main stand will cost £42, while a ticket for a child under ten in the same area will cost £29.
For comparison, usual match day prices are £20 per adult and £4 per child under 10.
This sparked a strong reaction from the wider football fan community, not just the club’s supporters, with some reacting angrily and accusing the club of misleading them and profiting from the match with high-profile publicity.
Other fans, however, were understanding, with many saying it was inevitable that lower league clubs would raise prices as there were now no more replays in the event of a draw following recent rule changes .